Any student of branding will notice with alarm the trend that emerges out of the recent rebranding of Microsoft and Ebay: it is this idea of going clean & Swiss with the typography. What is worrying is that this simplicity is being achieved at the cost of unique silhouettes.
I am increasingly in favor of trying to understand vernacular typography—not by its inherent characteristics but—by its complex relations to the mainstream design practices. The term vernacular itself is understood within its polar relation to an elite or a dominant culture.
The Sandesh masthead and two other logos by Rarh Design Studio will be published in Logolounge Book 7, a collection of the best (or often, the trend-setting) logos from around the world. Excited to be part of the series, which is populated by the legends in the field, including logos by Saul Bass, Jerry Kuyper, the Landor, Wolff Olins, Sagmeister and many more. The Sandesh selection was special, it being a wordmark in Bengali.