Rarh Design Studio completed the branding for Verb, a new film production house in Kolkata started by three very enterprising young talents – Santanava Roy, Manish Golder & Indranath Chatterjee.

The final logo for Verb

We started by analyzing the brand name & what it communicates. The aim of this process was to generate keywords which will help us visualize the brand.

Analyzing the Brand

The first phase of the branding process comprised of crafting a wordmark for Verb. None of us wanted to use any available font in the market and instead wanted a distinct look. After much plodding and tweaking we settled for a rounded and easy flowing silhouette. Below you can see the typographic logic behind the construction of the wordmark:

Typographic construction of Verb

The second phase was designing a brand mark, i.e. the symbol, for Verb.

We started by visualizing the keywords and trying to arrive at a basic shape which will not only express the essence of the brand & its meaning, but will also represent the various aspects associated with the name.

Visualizing the Keywords

After much slogging upon the drawing board we reached a simple & maneuverable shape:

The Shape of Verb

The final mark resembles a pair of stylized inverted commas (=word=verb) as well as a pair of simplified hands about to form a frame.

The Final Symbol

This phase also saw us defining the brand parameters including the color scheme.

The final logo for Verb

The stationeries came out well, with a young and sort of sporty feel (which I think defines the boys involved well).

Mock-up of the CD packaging for Verb

We wish all the best to Verb.

Project Details:

Client: Verb Films
Location: Kolkata
Description: Logo & Brand Development for Verb Films
Year: 2010
Studio: Rarh Design Studio
Designer & Typographer: Shubho Roy, Rarh Design Studio

© Rarh 2010